Vivo V70 series, set to launch soon, is becoming one of the most captivating mid-range smartphone collections this year. Recent leaks indicate the brand is reconsidering its established V-series approach by eliminating the traditional Pro and Pro+ models worldwide and introducing new FE and Elite versions. If accurate, this represents a considerable shift in Vivo’s strategy for positioning its well-known V-series in both global and Indian markets.
As per renowned tipster Paras Guglani, the Vivo V70 series might include four models worldwide:
- Vivo V70
- Vivo V70 Elite 5G
- Vivo V70 FE 5G
- Vivo V70 Lite 5G
However, India might experience a more straightforward launch, featuring only the standard V70 and V70 FE arriving in the nation. This wouldn’t be surprising for Vivo, as the past V60 series also experienced a restricted launch in India compared to other global markets.
FE and Elite: New Naming, New Strategy
The most notable aspect of this leak is the emergence of FE (Fan Edition) and Elite branding within the V-series. Vivo has not utilized these names in its mid-range series previously. The FE branding originally appeared in the flagship X-series with the X200 FE, so its debut in the V-series is especially significant.
The Vivo V70 FE can be marketed as an affordable premium mid-range smartphone, featuring excellent cameras, a high-quality screen, and dependable performance, while keeping costs manageable. This method reflects Samsung’s FE strategy, which has become favored by consumers seeking flagship-level features at a more affordable cost.
In contrast, the V70 Elite is more captivating. Although information is limited, the guess indicates it could include a Snapdragon “Elite-class” processor, potentially a prior-generation premium SoC. As the V-series is not Vivo’s premier lineup, the Elite variant may serve as a performance-focused choice without overlapping with the X-series.
India Launch Hints and Performance Expectations
Strengthening the leak, a Vivo device identified by model number V2538 has recently surfaced in India’s BIS certification database, indicating a likely launch soon. The identical device has also appeared on Geekbench, disclosing some initial performance information.
According to the benchmark data, the smartphone seems to be equipped with Qualcomm’s Snapdragon 7 Gen 4 processor. The CPU setup, boasting a 2.80GHz main core, several performance cores, and efficiency cores, combined with the Adreno 722 GPU, matches well with Qualcomm’s newest mid-range model. This would indicate a distinct performance improvement compared to the Snapdragon processors utilized in the V60 lineup.
Should this chipset be included in the Indian V70, users can anticipate upgraded gaming performance, superior AI processing, and improved power efficiency.
Vivo S50 Rebrand? Design and Camera Focus Expected
An additionally intriguing aspect is that the Vivo V70 could be a rebranded version of the Vivo S50, scheduled for release in China on December 15. Vivo has a track record of rebranding its S-series, which is exclusive to China, as V-series devices for international markets, frequently adjusting camera configurations or software functionalities to match local tastes.
If this trend persists, the Vivo V70 will probably highlight an elegant design, a premium AMOLED screen, and photography-focused characteristics, hallmarks of the V-series. Photography fans, particularly those who enjoy selfies, can anticipate Vivo continuing to emphasize its powerful portrait and front-camera capabilities.
Pricing, Competition, and Market Positioning
Although official pricing is still unavailable, Vivo’s V-series typically peaks at around ₹50,000 for its premium models. The addition of the FE variant indicates that Vivo is acutely attuned to changing market dynamics, where consumers seek high-end experiences without the costs associated with flagship models.
In India, the Vivo V70 and V70 FE are anticipated to directly compete with the forthcoming OPPO Reno-series smartphones and devices equipped with MediaTek’s Dimensity 8000 series. Having Snapdragon 7 Gen 4 integrated, Vivo may acquire a significant advantage in the performance-oriented mid-range market.
Final Thoughts
Should these leaks be accurate, the Vivo V70 series may signify a daring overhaul of the brand’s mid-range lineup. Vivo seems to be establishing a more defined price-performance hierarchy by discontinuing Pro models and launching FE and Elite versions. For Indian consumers, the launch of the V70 and V70 FE might bring increased options, enhanced performance, and an elevated premium mid-range experience in 2025.