Bharti Airtel has phased out two of its well-known prepaid recharge plans in India, the ₹121 and ₹181 data-only options. These plans were popular among users looking for economical, short-term data additions along with extra streaming perks. Their stops signify a significant change in Airtel’s prepaid approach as the company approach as the company encourages users to move towards updated data packages and combined OTT offerings.
In this comprehensive article, we outline the changes that have occurred, the reasons behind their significance, and the alternative options that customers can now select from.
Airtel Discontinues the ₹121 and ₹181 Data Packs
Airtel has refreshed its official website and the Airtel Thanks app to indicate the discontinuation of the ₹121 and ₹181 prepaid data packs throughout Indian regions. These packs used to provide 30 days of validity along with substantial high-speed data advantages and free access to Airtel Xstream Play Premium, the telecom operator’s OTT subscription service that compiles content from more than 25 platforms.
The packs that are no longer available included:
- ₹121 Pack: 1GB of data per day for a duration of 30 days.
- ₹181 Pack: Increased data allowance for a period of 30 days.
- Complimentary Xstream Play Premium, featuring content from Netflix, JioHotstar, SonyLIV, Lionsgate Play, ALTBalaji, and other platforms.
As the demand for inclusive OTT bundles increases and data usage continues to rise, Airtel seems to be discontinuing older plans that are no longer compatible with its changing tariff framework and focus on ARPU growth.
What Are the Alternatives for Data Users Now?
With the ₹121 and ₹181 plans no longer available, customers in search of data-only options will now have to switch to other packs that offer 30 days of validity.
Here are the current alternatives:
₹100 Data Pack
- Data: 6GB
- Validity: 30 days
- OTT Benefits: Access to SonyLIV and 20+ OTT apps via Xstream Play
- This is now the most affordable data pack for users who need a temporary internet boost.
₹161 Data Pack
- Data: 12GB
- Validity: 30 days
- Benefits: Free Xstream Play subscription
- Ideal for users who want a bit more data at a reasonable price
₹195 “Best Cricket Pack”
- Data: 12GB
- Validity: 30 days
- OTT Benefits: 1-month JioHotstar Mobile subscription and Xstream Play Premium
- This pack is targeted at sports fans who consume a lot of live cricket and sports-related content.
₹361 High-Data Pack
- Data: 50GB
- Validity: 30 days
- Post-Data Charges: ₹0.50 per MB
- suitable for heavy streamers, online learners, and remote workers needing reliable high-speed data for the month.
Why Did Airtel Discontinue the Packs?
Although Airtel has not released a formal announcement, reports from the industry suggest several probable factors:
- Focus on ARPU Enhancement: Telecom companies in India are modifying their plans to boost the average revenue generated per user.
- Interest in OTT Packages: Customers are increasingly seeking bundled telecom and streaming services, rendering older standalone options less significant.
- Industry Consolidation: As rival companies adjust their pricing, they are adjusting their services to ensure profitability and maintain quality.
Airtel’s Subscriber Base Continues to Grow
Despite adjustments in tariff structures, Airtel’s wireless subscription numbers are consistently increasing. According to the most recent TRAI statistics:
- In October, they welcomed 1.252 million additional wireless subscribers.
- The company’s total subscriber count now reaches 393.7 million.
- They command a 33.59% share of the telecom market in India.
These figures indicate that Airtel’s emphasis on digital services, enhanced 5G deployment, and premium OTT bundles is appealing to its customers.
Final Thoughts
The elimination of the ₹121 and ₹181 prepaid recharge options signals a change in Airtel’s data approach. Although these plans were budget-friendly for users with light to moderate data needs, their discontinuation encourages subscribers to opt for more comprehensive plans that come with enhanced content offerings. While customers still have various 30-day data packages available, those who depended on the previous plans will have to adapt to new pricing and additional benefits.
As the telecommunications industry progresses, it seems dedicated to providing prepaid plans that are driven by content and rich in value, even if it involves discontinuing older, inexpensive data packages.